eMail Top Tips.

Best Practice Advice for people using eMail marketing for business.

About Us: Karbon Creative is a Strategic Marketing Agency we specialise in Graphic Design, the Web, Strategic Marketing & Killer eMail. We run email marketing campaigns for a large number of brands up and down the UK. We use Karbon ProMailer.

The top 10 best tips for best practice:

1. Don't buy lists - build your own.

2. Don't be a pest - pick a schedule and stick to it.

3. Make it relevant - use segments to send relevant information to the right people at the right time.

4. Keep it interesting - If you make widgets for Ferrari, include stories on the Ferrari as well.

5. Keep it fresh - don't repeat the same stuff over and over, use the wider industry as a source of articles.

6. Offer something - don't just sell, but offer your advice. People want to trust you - prove that they can.

7. Check your spelling - 1st impressions count.

8. Check your links - links are good they help you to keep the eMail short and sweet - but make sure they work.

9. Run competitions - Everybody likes to win - offer the chance of winning one of your products or even something else entirely.

10. Engage in a conversation - ask questions, invite a response and build a relationship.

Need more?

Why not get in touch and we'll see what else we can do for you.

How do we do it?

We send beautiful eMail campaigns, track the results and manage subscribers. 

With ProMailer we're in control - effortless campaign creation with simple, intuitive and in-depth reporting and full list management.

Create & send eMail campaigns

ProMailer allows you to create custom emails to send to your databases using tailor made eMail templates. With one click you can also check how your eMails will appear in over 20 different eMail clients like Lotus Notes, Hotmail, Outlook 2007, AOL and even on popular mobile phones.

Reporting & analytics

Great looking reports that let you measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI with our Google Analytics integration. We even show you what eMail clients your subscribers are using.

Also now available on the iPhone! and iPad.

Manage lists & subscribers

We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalisation, we've got you covered.

Getting started

If you'd like to know more or to see ProMailer in action please send us a message or call 0845 241 5941.