Tourism body VisitBritain has rolled out a digital marketing campaign, which features Premier League football stars talking about how much they enjoy living in the UK.
A microsite, www.visitbritain.com/footballinterviews, hosts video interviews with foreign players such as Arsenal captain Cesc Fabregas and Russian forward Andrey Arshavin. Other players shown discussing Britain include Chelsea defender Ricardo Carvahlo, Blackburn Rover player Ryan Nelsen, and Everton's US goalkeeper Tim Howard.
Fulham's Norwegian defender Brede Hangeland claims that the British are 'very friendly' and reveals he enjoys visiting the Houses of Parliament and Hyde Park. US-born Aston Villa goalkeeper Brad Friedel adds that he likes the 'country lifestyle and unique and friendly pub culture' to be found in Britain.
Source: www.brandrepublic.com
If you are looking for a microsite or even a fully integrated marketing campaign, please contact us to find out how we can help you.
