Refresh

Keep up-to-date and in the know

It's not all about us. Everyday countless things happen in or around the creative industry - from technological breakthoughs on how we can communicate with potential customers to the latest campaigns in Adland. Keep up-to-date here and subscribe via RSS for regular updates.

May 2010 articles

Subscribe via RSS

Marketing Ultimatum - You've got a small budget - What do you do..?

24th May 2010

Marketing Ultimatum - You've got a small budget - What do you do..?

It's a common issue - you need to promote yourselves, you're not sure where to start and to cap things off you've got a small budget. A recent survey suggests the answer may lie in Email Marketing.

A recent pole carried out on by Karbon Creative on the business networking site LinkedIN asked the question: 'Marketing Ultimatum - You've got a small budget - What do you do..?'

Of the four possible answers available, an overwhelming majority (54%) choose email marketing as their weapon of choice, followed by print advertising (27%) and a new website (18%).

Rather surprisingly, direct mail received not a single vote - compounding the viewpoint that whilst an effective medium, DM is better suited to an integrated campaign than a stand-alone tool.

To discover how professional email marketing can form a part of your marketing arsenal please get in touch or for more information on ProMailer - the stunning email marketing solution from Karbon Creative, please follow this link: Karbon ProMailer.

Back to top

Recent Portfolio Work