Our new Social Sharing feature went live yesterday, making it super easy for you to share your campaigns on Twitter and Facebook and then see a report of the results.
We've been thinking long and hard about the best way to add this kind of social integration into Karbon ProMailer. As always, our goal was to keep the sharing process as simple as possible. Here's how it works;
In-email sharing made easy
The easiest way for your subscribers to share your email is by adding a "Tweet" or "Like" button to your campaign. Then with a couple of clicks any subscriber can share your email with their friends or followers.
Sharing made simple
If you've already got templates you can easily add permanent "Like" and "Tweet" buttons to them that work for every email they send. We've also made it simple for clients to add their own share links to any campaigns they send using the editor.
Get the word out from within ProMailer
Our new social tags aren't the only way to get the word out about your latest campaign. You can also share them yourselves right from the Karbon ProMailer dashboard. The report for every email you've ever sent now includes a new "Share" button in the top right corner of the dashboard.
Real-time reporting to bring it all together
While there are lots of different ways to share your campaign, we bring it all together with the new Social Sharing report. This includes who tweeted about your campaign, who liked it on Facebook and who forwarded your email on to friends. Basically, whenever anyone shares your campaign, we'll show you who it was and how they did it.
For each subscriber that tweets, we'll show you their Twitter avatar and a link to the tweet in question. We also link to the subscriber snapshot and display a gravatar if available for anyone who "Likes" your campaign or forwards it on to friends.
There are loads of other subtle features, but I'll leave some of them for you to discover once you start sharing.
We hope you guys have fun with this new feature. It's a brilliant way to learn more about who is sharing your campaigns with the world, and what they're saying about you in the process.
To see the new features simply login to your Karbon ProMailer account. Or to find out more about ProMailer email marketing get in touch.
